Winning the New Attention Economy: How Marketing Leaders Harness AI for Real-World Impact

Colin Cosell is a professional emcee, announcer, and executive communications expert with more than 25 years of experience across television, radio, film, stage, and corporate events. When he’s not at the lectern or moderating executive panels, Colin serves as the Public Address Announcer for the New York Mets, Army Football, the Premier Lacrosse League, and numerous other professional and collegiate teams. Over the course of his career, Colin has earned three Emmy Awards and has announced to more than 30 million attendees worldwide. His greatest source of pride, however, are his wife, Julia, and their little girl, Eloise.

Emma Wolin works with enterprise organizations on modern web infrastructure and experience delivery. With a background spanning Vercel, Docker, and Coder, she brings a technical fluency to enterprise sales that bridges the gap between infrastructure and business outcomes.

Scott Liewehr works across product, marketing, and go‑to‑market strategy to ensure the company stays aligned with the real needs of customers, partners, and the market. Prior to Sitecore, he spent more than 20 years as a leading analyst and advisor in the digital experience industry, founding the award‑winning Digital Clarity Group, leading the web content management practice at The Gilbane Group, and personally advising more than 200 brands on digital experience technology decisions. Scott has served as president of the Content Management Professionals association, led judging for the CODiE Awards’ Web Content Management and eCommerce categories, and hosted the long‑running CMS‑Connected program. He brings this deep, practitioner‑driven market perspective to Sitecore as the industry undergoes significant transformation.

For nearly 30 years, Stephen Tynes has helped customers build digital experiences as a developer, architect, and solution specialist. He is a 14-time Sitecore MVP.