Expert Events

Turning Your Field Marketing and Events Budget into Predictable Pipeline

Name: Turning Your Field Marketing and Events Budget into Predictable Pipeline
Start: 2026-07-08T11:00:00-05:00
End: 2026-07-08T12:30:00-05:00
Location: Virtual

Join Blend for a practical discussion on transforming field marketing and executive events into measurable pipeline engines. Discover how leading organizations align events with ABM strategies, engage buying committees more effectively, and build measurement frameworks that connect executive engagement to tangible business outcomes and revenue growth.

Virtual

July 8, 2026

to July 8, 2026

11:00 am

- 12:30 pm

About this event

Field marketing and executive events continue to command significant investment across B2B organizations, but proving their impact remains one of marketing’s biggest challenges.

As budgets face increased scrutiny and expectations for measurable outcomes continue to rise, marketing leaders are being asked to demonstrate how events contribute to pipeline creation, deal acceleration, account penetration, and revenue growth. At the same time, organizations are reevaluating the role of large-scale conferences, executive dinners, communities, and highly curated experiences within a modern go-to-market strategy.

Join senior marketing leaders from across North America for a practical discussion on how organizations are transforming field marketing and events from brand-building activities into measurable pipeline engines. Together, we’ll explore how leading teams are aligning events with account-based marketing strategies, engaging buying committees more effectively, and building measurement frameworks that connect executive engagement to business outcomes.

Our speakers

Colin Cosell

Head of Community - New York & Boston

Colin Cosell is a professional emcee, announcer, and executive communications expert with more than 25 years of experience across television, radio, film, stage, and corporate events. When he’s not at the lectern or moderating executive panels, Colin serves as the Public Address Announcer for the New York Mets, Army Football, the Premier Lacrosse League, and numerous other professional and collegiate teams. Over the course of his career, Colin has earned three Emmy Awards and has announced to more than 30 million attendees worldwide. His greatest source of pride, however, are his wife, Julia, and their little girl, Eloise.

Jeff Tepel

CRO & Co-Founder

Coming soon.

Key themes & discussion topics

The Evolving Role of Field Marketing
How field marketing and executive engagement are shifting from brand-building activities to strategic drivers of pipeline, revenue, and account growth.

Event Measurement and Attribution
Examining how organizations are measuring event success, demonstrating ROI, and connecting executive engagement to business outcomes.

Executive Engagement in an ABM World
Exploring how curated experiences and events support account-based marketing strategies, stakeholder engagement, and relationship-driven growth.

Building Scalable and Predictable Event Programs
Discussing how marketing leaders are creating repeatable event strategies, optimizing budget allocation, and preparing for an AI-powered future.

Event agenda

Welcome remarks

11:00 – 11:15 AM

Guided group discussion

11:15 – 12:15 PM

Closing thought & group reflection

12:15 – 12:30 PM

Why should you attend?

Learn how leading marketing teams are transforming field marketing and executive events into measurable drivers of pipeline and revenue.

Discover practical approaches for connecting executive engagement, ABM initiatives, and buying committee interactions to business outcomes.

Gain insights into where events create the greatest impact across pipeline generation, deal acceleration, customer growth, and executive access.

Exchange strategies with senior marketing leaders on building more predictable, scalable, and future-ready event programs.

Who should attend

The session will be particularly valuable for marketing leaders looking to maximize the impact of every event dollar and create more predictable, repeatable contributions to pipeline and revenue.

The session will be particularly valuable for leaders exploring how executive engagement, communities, field marketing, and live experiences fit into an increasingly AI-driven go-to-market strategy.

Venue

Virtual

N/A

Apply to participate