Scaling AI Adoption: Building a Culture of Champions for Enterprise Impact
As organizations accelerate AI investments, a new challenge is emerging: adoption. While the technology continues to advance rapidly, many enterprises struggle to translate AI capabilities into meaningful, organization-wide impact.
The barrier is no longer access to tools. It’s engagement, enablement, and culture. Leaders are recognizing that successful AI adoption depends not just on strategy and infrastructure, but on empowering individuals across the organization to experiment, share use cases, and drive momentum from within.
Join Blend and Insight for a private executive dinner bringing together senior business and technology leaders to explore how organizations are scaling AI adoption through culture-led approaches. This discussion will focus on building effective AI champion networks, fostering cross-functional alignment, and creating environments where teams can safely learn, iterate, and apply AI in ways that deliver real business value – ensuring AI becomes embedded in how work gets done, not just an initiative on the roadmap.
Parker is an agentic field CTO within Insight’s Microsoft solutions business line and an AI strategist who helps organizations design, implement, and scale enterprise technology solutions. During his 15-year career, he has led initiatives focused on enterprise modernizations, cloud uplifts, AI-driven transformations, and reimagination of critical systems. In his current role, Parker drives go-to-market strategies for technology solutions with an emphasis on AI, helping clients modernize legacy systems, automate software delivery, and realize measurable value. He works to ensure organizations are empowered to pursue transformation and growth without being limited by technology, providing a solid plan, trusted guidance, and an evolving roadmap that balances business priorities with technological advances.
Steve is a senior vice president at Insight, where he leads our cloud services sales across Microsoft, Amazon Web Services (AWS), and ServiceNow, also serving as president of Infocenter, an Insight Company. Over the past nine years, Steve has helped lead Infocenter’s growth and strategic direction, delivering enterprise workflow and digital transformation solutions. Steve holds a B.A. from the University of North Carolina at Chapel Hill and has completed executive education at Cornell University.
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