Protecting Margin, Building Resilience, and Competing in an AI-Driven Market

Consumer goods leaders are being asked to solve an increasingly difficult equation: absorb greater volatility while becoming more responsive, protect margins while investing for growth, and manage today’s operational pressures while preparing for a marketplace being reshaped by AI.

Supply constraints, tariffs, shifting consumer behavior, evolving traceability requirements, and rising private-label competition are putting pressure on multiple parts of the business at once. Meanwhile, AI-enabled commerce is beginning to change not only how consumers discover and purchase products, but potentially who – or what – is making those purchasing decisions. For CPG leaders, these aren’t isolated challenges. A disruption in supply can quickly become a margin problem, a customer problem, and ultimately a growth problem.

Join Blend, SAP, and NTT DATA for an intimate executive dinner exploring how consumer goods organizations can respond to this new operating reality. Through candid peer discussion, we’ll examine how leaders are strengthening supply-chain resilience, protecting profitability, preparing for AI-driven commerce, improving traceability, and rethinking how brands differentiate themselves in an increasingly competitive market.