Leading Change That Lasts: Applying Change Intelligence® (CQ®)

Leading meaningful change is no longer a specialist capability. It is a core responsibility for every senior leader operating in complex, fast-moving enterprise environments.

Whether you are driving digital transformation, cultural evolution, operating model change, strategic growth, or organisational resilience, the challenge is the same: how do you lead change in a way that truly sticks?

In this interactive masterclass, Barbara Trautlein, founder and CEO of Change Catalysts and a globally recognised authority on change leadership, introduces Change Intelligence (CQ). CQ is a practical, human-centred framework that helps leaders lead change more effectively by understanding how people experience and respond to change.

Drawing on decades of research and hands-on work with global organisations, Barbara will guide Blend members through:

• How to identify your natural change leadership style and the strengths you bring to change initiatives
• Why most change efforts fail to sustain momentum, even with strong strategies and execution
• How to adapt your approach to engage stakeholders across functions, roles, and perspectives
• Practical tools for reducing resistance, increasing commitment, and embedding change at scale

If change is unavoidable, leading it well becomes a strategic advantage.