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Collaboration that Converts: Building Brand Partnerships to Break Through

Join Blend and Moosylvania for an interactive executive discussion exploring how brands are designing partnerships that cut through the noise and drive real engagement.
Event Location
Riverpark
Event Date
April 14, 2026
Event Time
6:00 pm - 9:00 pm
About this event

In a crowded and constantly shifting consumer landscape, brands face increasing pressure to create campaigns that resonate authentically while driving measurable business impact. Traditional marketing approaches often struggle to capture attention, making it more difficult for organizations to differentiate in culture and connect meaningfully with their audiences.

Leading brands are finding that strategic collaboration, whether through partnerships, co-creation, or culturally relevant activations, can unlock new reach, accelerate growth, and generate momentum across channels. However, building collaborations that are both creatively bold and commercially effective requires the right mix of insight, speed, and execution discipline. So, where do we start?

Join Blend and Moosylvania for an interactive executive discussion exploring how brands are designing partnerships that cut through the noise and drive real engagement.

Our speakers
Andrew Cohen
CEO | Moosylvania

Andrew Cohen leads one of the country’s longest-standing independent agencies, Moosylvania as CEO. His creative vision has driven growth, major client wins, and a vibrant agency culture. Under his leadership, Moosylvania was named one of the Fastest-Growing Companies in the U.S. by The Financial Times, and Andrew joined the 2025 St. Louis Titan 100. Turnover dropped to 6%, with 41% of employees staying seven years or more.

Focused on strategic disruption, Andrew led breakthrough work for Soonhari Soju and landed Danone, Levels Protein, and The Wine Group. His quick social play for Cedric the Entertainer’s AC BBQ x Arby’s collab earned 1MM impressions and a new client. He also launched Collabsurdity, a game inspiring bold brand partnerships, and marked Moosylvania’s 21st anniversary, a milestone only 10-15% of agencies reach, with a 4 Hands Brewery beer that hit 70MM+ impressions and sold out 2,000 cases at Total Wine and Whole Foods.

When he’s not running Moosylvania, Andrew’s fixing a problem no one talks about. He and his wife, Katie Cohen, created Dad Pad, the first sleep pad for dads in delivery rooms. Loved by The Bump and St. Louis Magazine, Dad Pad is lightweight, baby-soft, and built for comfort. Just as useful beyond the hospital, Dad Pad is perfect for tummy time, sick days, snuggles, and more. Dad Pad reflects Andrew’s belief that the future of brand success lies where culture, community, and e-commerce meet, something the Cohens know firsthand from years spent building businesses side-by-side as a family.

Key themes & discussion topics

What makes a partnership break through and resonate in culture?

How leading brands identify collaborators that extend reach and relevance.

Turning cultural buzz into sustained business value.

Building collaborative campaigns that drive measurable results across retail, social, and digital.

Event agenda
01
Cocktails & networking

6:00 – 6:30 PM

02
Opening remarks & fireside chat

6:30 – 7:15 PM

03
Dinner & guided discussion

7:15 – 8:45

04
Event wrap-up & group reflection

8:45 – 9:00PM

Why should you attend?

Gain practical insight into building partnerships that drive both cultural relevance and commercial impact.

Learn how senior brand leaders identify, structure, and execute high-performing collaborations.

Exchange perspectives with a curated group of peers facing similar growth and engagement challenges.

Leave with clear ideas to strengthen cross-channel campaigns and deliver measurable results.

Who should attend
Senior leaders responsible for brand strategy and consumer marketing
A group of seated C-suite professionals enjoy a Blend community networking event. They are sat at a long dining table.
Venue
Event Location Light
Riverpark
450 E 29TH STREET
New York
NY
NY 10016
United States
Apply to participate
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