Expert Events

Beyond Creation: Building the AI-Powered Content Supply Chain

Name: Beyond Creation: Building the AI-Powered Content Supply Chain
Start: 2026-07-16T18:00:00-04:00
End: 2026-07-16T21:00:00-04:00
Location: Cathédrale Restaurant

Join Blend, Adobe and WPP Enterprise Solutions for an executive discussion on building AI-powered content supply chains. Discover how leading enterprises are connecting workflows, strengthening governance, and scaling content operations to meet growing demand while preparing for an increasingly agentic future.

Cathédrale Restaurant

July 16, 2026

to July 16, 2026

6:00 pm

- 9:00 pm

About this event

The content problem facing modern enterprises is no longer creation – it’s execution.

Generative AI has dramatically lowered the barriers to producing content. What once took weeks can now be accomplished in minutes. Yet as content creation becomes increasingly commoditized, a new challenge has emerged: how do organizations operationalize, govern, and scale an unprecedented volume of content without sacrificing quality, consistency, or brand integrity?

Many enterprises now find themselves trapped between growing demand for personalized experiences and content operations that were never designed for this level of speed or complexity. Disconnected workflows, fragmented technology stacks, approval bottlenecks, and inconsistent governance are creating a widening gap between creative ambition and real-world delivery.

Join Blend, Adobe, and WPP Enterprise Solutions for an executive dinner exploring how leading organizations are building AI-powered content supply chains capable of supporting global scale. Together, we will examine how enterprises are connecting content systems, redesigning workflows, and establishing governance models that allow AI to accelerate execution while maintaining trust and control.

We will also look ahead to the emerging “agentic” future, where content is increasingly consumed, interpreted, and surfaced not only by people but by intelligent systems. As brands prepare for a world where organizations may be “selling to machines” as much as humans, content must become more structured, contextual, and operationally intelligent than ever before.

Through candid peer discussion, attendees will share how they are transforming content operations from a collection of disconnected tools into a strategic capability that drives growth, efficiency, and competitive advantage.

Our speakers

Cameron Oxley

VP, Global Client Transformation & GCL CTO | WPP

Cameron Oxley is VP, Global Client Transformation and WPP GCL CTO, with more than 17 years of experience across CPG, banking, healthcare, and enterprise technology. Starting as a software developer and growing into a transformation leader, he has helped global brands including Coca–Cola, Ford, Barclays, and Takeda modernize digital capabilities and deliver at scale. Today he works at the intersection of client transformation, agentic content supply chains, and AI–enabled orchestration, designing practical operating models that turn complex business needs into future–ready technology and delivery.

Jaimeson Wennerstrum

Director, Product Management | GenStudio

With over 15 years of experience at the intersection of enterprise product strategy and agency operations, Jaimeson Wennerstrum leads product strategy for Adobe GenStudio — Adobe’s content supply chain platform powering how global brands and agencies create, manage, and activate content with AI. He brings a practitioner’s lens to product leadership: his roots in running global agency operations inform how he defines strategy, shapes roadmap priorities, and partners with customers to unlock platform value. Jaimeson is recognized for building collaborative cultures, earning executive trust, and leading teams that deliver.

Kristin Thorne

Event Host & Moderator | Blend

Kristin Thorne is a 5x-Emmy-winning investigative journalist and host of Law&Crime Investigates and Uncovered with Kristin Thorne – a true crime show produced in collaboration with Us Weekly magazine. She provides live coverage from the country’s most high-profile criminal trials for Court TV and appears in several true crime shows on Hulu, Netflix, and Prime. She was a reporter for ABC and CBS for 15 years.

Key themes & discussion topics

The New Content Bottleneck
As AI accelerates content creation, execution has become the real challenge. Explore where content workflows break down and how organizations can remove friction across teams, systems, and processes.

Building an AI-Powered Content Supply Chain
Learn how leading enterprises are connecting content operations, technology platforms, and governance frameworks to deliver content at scale without adding complexity.

Governance, Trust & Brand Integrity
Discuss how organizations are maintaining quality, compliance, and consistency as AI-generated content volumes increase and approval processes evolve.

Preparing for the Agentic Future
Explore how content strategies must adapt as AI agents increasingly discover, interpret, recommend, and act on content on behalf of customers.

Event agenda

Cocktails & networking

6:00 – 6:30 PM

Opening remarks & panel discussion

6:30 – 7:15 PM

Dinner & guided discussion

7:15 – 8:45

Event wrap-up & group reflection

8:45 – 9:00PM

Why should you attend?

Hear how enterprise leaders are overcoming content operational challenges and scaling AI initiatives beyond experimentation.

Discover approaches to governance, workflow design, and content management that balance innovation with control.

Understand how AI agents and evolving customer behaviours are reshaping the way content is created, structured, and consumed.

Join a curated group of leaders responsible for marketing, digital transformation, customer experience, content operations, and technology strategy.

Who should attend

This executive dinner is designed for senior leaders responsible for shaping how their organisations create, manage, and scale content in an increasingly AI-driven world. Attendees will include marketing, digital transformation, customer experience, content operations, and technology leaders who are navigating the challenges of growing content demand, operational complexity, and AI adoption.

Whether you're responsible for improving content workflows, driving customer engagement, modernising marketing operations, or establishing governance frameworks for AI, this event offers an opportunity to learn from peers facing similar challenges. Join fellow executives who are exploring how to build more connected, efficient, and intelligent content ecosystems that can support both current business needs and the future of AI-powered customer experiences.

Venue

Cathédrale Restaurant

112 E 11th St.
New York
NY
NY 10003
United States

Apply to participate