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Authentic Leadership & Executive Influence in the Age of AI

A Blend Masterclass with William Arruda
Event Location
Boston
Event Date
September 23, 2026
to September 23, 2026
Event Time
6:00 pm
- 9:15 pm
About this event

A Blend Masterclass with William Arruda, global authority on executive branding, bestselling author and coach to some of the world’s most influential leaders, exploring how C-level leaders can harness personal branding as a strategic tool to expand influence, elevate visibility and open doors to board positions, NED roles and other next-level leadership opportunities.

This session takes on a question that matters more than ever: in an age of AI-generated noise, digital overload and rising leadership burnout, what actually makes a leader’s voice worth listening to? William will make the case for authentic leadership as the new differentiator, drawing on decades of work with Fortune 500 executives to show how self-awareness, emotional intelligence and a sharp personal narrative are now non-negotiable strategic assets, not soft skills.

Drawing on his proven blueprint for building powerful personal brands, William will challenge conventional thinking and provide actionable strategies to sharpen your narrative, grow your executive presence and position yourself as a thought leader whose voice people remember and seek out. This is not about self-promotion. It is about reputation as strategy, and learning to lead with intention in a world where who you are, how you show up and what you stand for matter more than ever.

The Boston skyline
Our speakers
William Arruda
Author, Forbes Contributor & Personal Branding Expert

William Arruda is a keynote speaker, bestselling author, and global authority on personal branding and authentic leadership. Widely credited with turning personal branding into a worldwide movement, he has helped more than 2 million professionals across 60+ countries discover and amplify what makes them unforgettable. A Senior Contributor at Forbes, his work has generated over 10 million views. Named a top branding expert by Global Gurus, William works with organizations including Google, Microsoft, Gucci, BMW, and LinkedIn to help leaders stand out, show up, and lead with authenticity in a world where technology is everywhere and being human is the ultimate advantage. 

Key themes & discussion topics

How self-awareness, emotional intelligence and personal branding define a new kind of human-centred leadership.

Why authentic leadership has become the sharpest differentiator available to senior leaders, and what it looks like in practice.

Building visibility, credibility and a distinct human voice that cuts through an increasingly noisy, AI-generated world.

Using reputation as a strategic tool to drive influence, alignment and impact inside and outside your organisation.

Event agenda
01
Registration & networking

6:00-6:30 PM

02
Masterclass & discussion

6:30-8:00 PM

03
Dinner

8:00 – 9:00 PM

04
Event wrap-up, reflection & networking

9:00 – 9:15 PM

Why should you attend?

Hear from one of the world’s leading voices on executive branding and authentic leadership, and leave with a clearer, sharper sense of how to build and signal a personal brand that opens doors at the highest levels.

Explore how self-awareness, emotional intelligence and human connection are reshaping what effective C-suite leadership looks like, and why those qualities are now your most durable competitive advantage.

Gain practical, actionable frameworks for cutting through the noise of an AI-saturated world and building the kind of visibility and credibility that earns trust at scale.

Connect with a room of senior peers grappling with the same questions around influence, legacy and what it means to lead with intention at this particular moment in time.

Event Organizer
Emily Osgood
Venue
Event Location Light
Boston
N/A
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