You Are Not a Commodity: Personal Positioning for an AI Era

You are one of a handful of people who can do what you do. Yet even at the most senior levels, it’s easy to become defined by the demands in front of you.

In 2026, that’s a fragile position.
Highly capable, deeply experienced and still at risk of being perceived as interchangeable.

Many leaders will recognise this tension:
•  Shaping themselves to fit expectation rather than expressing clear intent
•  Prioritising pace and delivery over deliberate positioning
•  Staying close to execution, rather than consciously shaping influence and legacy

As AI accelerates and redraws the boundaries of expertise, capability alone is no longer enough. The differentiator is clarity of positioning.

In this interactive Blend session, Julie introduces Personal Positioning: a framework for building deep internal alignment around where you operate at your highest level, the distinctive value only you bring, and what consistently drives you.
It becomes a strategic lens, shaping not just your direction, but how you are experienced by boards, peers, and organisations: through your leadership, your reputation, and the value you consistently create.

You’ll leave with sharper clarity on the work you want to be known for at this stage of your career, how you intend to show up in this chapter, and how to build a positioning that becomes your moat as the landscape continues to shift.