Collaboration that Converts: Building Brand Partnerships to Break Through
In a crowded and constantly shifting consumer landscape, brands face increasing pressure to create campaigns that resonate authentically while driving measurable business impact. Traditional marketing approaches often struggle to capture attention, making it more difficult for organizations to differentiate in culture and connect meaningfully with their audiences.
Leading brands are finding that strategic collaboration, whether through partnerships, co-creation, or culturally relevant activations, can unlock new reach, accelerate growth, and generate momentum across channels. However, building collaborations that are both creatively bold and commercially effective requires the right mix of insight, speed, and execution discipline. So, where do we start?
Join Blend and Moosylvania for an interactive executive discussion exploring how brands are designing partnerships that cut through the noise and drive real engagement.
Andrew Cohen leads one of the country’s longest-standing independent agencies, Moosylvania as CEO. His creative vision has driven growth, major client wins, and a vibrant agency culture. Under his leadership, Moosylvania was named one of the Fastest-Growing Companies in the U.S. by The Financial Times, and Andrew joined the 2025 St. Louis Titan 100. Turnover dropped to 6%, with 41% of employees staying seven years or more.
Focused on strategic disruption, Andrew led breakthrough work for Soonhari Soju and landed Danone, Levels Protein, and The Wine Group. His quick social play for Cedric the Entertainer’s AC BBQ x Arby’s collab earned 1MM impressions and a new client. He also launched Collabsurdity, a game inspiring bold brand partnerships, and marked Moosylvania’s 21st anniversary, a milestone only 10-15% of agencies reach, with a 4 Hands Brewery beer that hit 70MM+ impressions and sold out 2,000 cases at Total Wine and Whole Foods.
When he’s not running Moosylvania, Andrew’s fixing a problem no one talks about. He and his wife, Katie Cohen, created Dad Pad, the first sleep pad for dads in delivery rooms. Loved by The Bump and St. Louis Magazine, Dad Pad is lightweight, baby-soft, and built for comfort. Just as useful beyond the hospital, Dad Pad is perfect for tummy time, sick days, snuggles, and more. Dad Pad reflects Andrew’s belief that the future of brand success lies where culture, community, and e-commerce meet, something the Cohens know firsthand from years spent building businesses side-by-side as a family.
New York
NY
NY 10016
United States