Mastering the New ROI: Return on Interaction

Traditional ROI no longer reflects how value is created in today’s enterprise environment. As buying decisions become more complex and consensus-driven, leaders must rethink how influence, trust, and alignment are built.

This masterclass invites Blend’s Boston community to explore Return on Interaction: A modern framework for growth and decision-making. Led by Jaime Diglio, founder of The WIN Room™ and a leading voice in B2B growth strategy, the session challenges transactional models and shows how intentional, insight-led interactions drive faster decisions and long-term value.

Jaime works with enterprise leaders across technology, professional services, and complex B2B organisations to help teams win in moments that matter, by designing interactions that build relevance, trust, and momentum.

Designed for senior leaders across revenue, strategy, product, technology, operations, and people leadership, this session is for executives responsible for influencing outcomes in complex stakeholder environments.

You’ll leave with a practical shift in perspective and a clearer understanding of how interaction design can become a strategic advantage for both your business and your leadership.